'Nature Is Speaking': 'Coral Reef'

A new series of videos narrated by Ian Somerhalder, Julia Roberts, Penélope Cruz, and other actors is rebranding the environmental movement.
Dec 8, 2014·
TakePart Staff

Robert Redford, Kevin Spacey, Edward Norton, and other actors narrate a series of videos released by Conservation International designed to send a blunt message about humans’ impact on the planet: “Nature doesn’t need people. People need nature.”

Ian Somerhalder speaks for the coral reef. More than just a rock, the coral reef is the largest living organism on the planet. It’s responsible for a quarter of all marine life, providing food and a hiding place for small fish. Now, one fifth of the reef is gone due to human intervention including warming ocean waters, dynamite, and cyanide.

Designed by advertising legend Lee Clow, who cocreated Apple’s seminal "1984" commercial, the Nature Is Speaking videos debuted Monday morning at the opening of the SXSW Eco conference. The initial six videos are gorgeous montages of oceans, forests, and deserts delivered alongside a message that isn’t so pretty.

The videos will be shown on Virgin America flights, Starwood Resorts will feature them on its hotel television network, and Pearl Jam will run the series at concerts, as will the Austin City Limits Music Festival. Nature Is Speaking also will be featured at the United Nations climate change conference in Lima, Peru, in December.