These ‘Designers for Democracy’ Want to Get You to the Voting Booth
The privilege of casting a ballot is the lifeblood of democracy—and from the fight for women’s suffrage to the Voting Rights Act of 1965, Americans have struggled to have the right to do so. Despite the sacrifices made throughout history to secure voting rights, nearly half of adults eligible to head to the polls decided to sit out the 2012 presidential election. Get Out the Vote, a collection of original posters designed to fit the theme of exercising the right to vote, hopes to inspire the public to turn out in 2016.
The project is the result of a partnership between the League of Women Voters and the American Institute of Graphic Arts, which represents 26,000 graphic designers. Since 1998, the AIGA’s program Design for Democracy has brought together researchers, designers, and policy makers to further the public good through visual and communication arts. To encourage Americans to cast their ballots, in years that a presidential election is held, AIGA hosts an online gallery of the posters created by its members. It also organizes exhibitions of the posters and holds voter mobilization events organized by AIGA chapters across the country.
“This year, the project has taken on a life of its own with the activation that’s been produced in parallel with the traditional gallery of posters,” Laetitia Wolff, director of strategic initiatives at AIGA, told TakePart. “Making people realize that [voting] is a duty of the citizen, that this is the right they have to enact. That’s what a good poster can do.”
Following are eight of the posters from AIGA’s 2016 Get Out the Vote series.