The 2010 Supreme Court decision in Citizens United dramatically changed the tone of the Presidential race. According to a Wesleyan Media Project study, at this point in the 2008 election, 9% of political ads were negative. In 2012, it’s 70%. The reason for the increase? These ads work. But at what cost?
Negative ads “work” in that they effectively demonize candidates no matter what they believe in. But how else do they “work”? By making voters disinterested in politics? Encouraging ignorance in our electorate?
We take on the current climate, looking at some of the most egregious examples and calling out both sides. And we’ll show just how easy it is to spin anything the wrong way by creating a negative ad for one of the most positively regarded people in history: Jesus.