Ron Dembo: We’re Using More Resources Than the World Can Support

Ron Dembo: We’re Using More Resources Than the World Can Support

Founder of Zerofootprint, a cleantech software and services company that makes environmental impact measurable, visible, and manageable so as to effect behavioral change, talks measuring climate change.

I think we’re an amazingly creative species and I think we’re essentially good. If we can tap into those two things, we can solve anything.

Be it comparing the energy consumption habits of schools in Toronto, or offering clients a forest restoration project, Ron Dembo and the clean tech software and services company he founded in 2005, Zerofootprint has one clearcut end goal: saving humanity from itself. And by that we’re talking about manmade climate change. “We look at the lack of measurement of in the environmental world,” says Dembo. He uses a hypothetical example about energy consumption to illustrate his point. “If I could show you with 3D glasses, two pieces of paper identical in all respects except when you put those glassed on, you see that one came from a virgin forest in Borneo and an orangutan was killed to get there or one from a happy forest in Canada that is well-managed and sustainable—which do you want?” The former Yale Professor genuinely believes that individuals can, and should, make a concerted effort to save the only planet we’ll ever call home. “Don’t try and copy what’s out there, try and do what’s not there,” says Dembo.

TakePart travelled to the Skoll World Forum in Oxford, England, to pick the brains of the worlds biggest thinkers. These Innovators in Action are changing the face of the future with bold new ideas and profound enthusiasm. Motivated by personal experience and fueled by the hope that things can get better, these innovators—each of them true social entrepreneurs—are improving our world, one brilliant business idea at a time.

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