Raina Kumra: I’ve Always Thought I Could Change the World

Raina Kumra: I’ve Always Thought I Could Change the World

Media guru for the Broadcasting Board of Governors talks preparing nonprofits for the world stage.

There are so many opportunities to work more closely together with our embassies.

The U.S. Government and the way it is right now is really open to innovation and bringing in new kinds of thinking. “For example, there are so many ways to work more closely together with our embassies. As social innovators we have shared goals,” says Raina Kumra. At the time of the interview, Kumra was the Senior New Media Advisor in the State Department’s Office of eDiplomacy, and worked closely with innovators and social entrepreneurs to expedite change. Given her background of giving back, she’s more than suited for the job. She founded Light Up Malawi, a non-profit that focused on 100 percent renewable energy in Africa for three years before going on hiatus last week because of the country’s changing political and economic climate. And then there’s The Agency for Holistic Branding, a strategic design firm that aims to get messaging right to help non-profits stand on the world stage. “The quick wins are really, really rewarding,” says Kumra. “Even when you do some small little bit of good, little bit of change, it feels like a lot.” Raina has since returned to her media roots in her new role as Co-Director of Innovation at the Broadcasting Board of Governors, which is the federal agency that oversees Voice of America and Radio Free Europe. She continues to work with social entrepreneurs to leverage international media platforms to drive change, through creative content, access and distribution.


TakePart travelled to the Skoll World Forum in Oxford, England, to pick the brains of the world’s biggest thinkers. These Innovators in Action are changing the face of the future with bold new ideas and profound enthusiasm. Motivated by personal experience and fueled by the hope that things can get better, these innovators—each of them true social entrepreneurs—are improving our world, one brilliant business idea at a time.

Related Stories on TakePart

Get More

Takepart’s Most Popular

From The Web

Comments ()