New Life for Eminem's Iconic Super Bowl Ad

New Life for Eminem's Iconic Super Bowl Ad

Despite reports to the contrary, the Motor City is alive and kicking.

Remember Eminem's instantly classic Super Bowl ad for Chrysler, which aired this year? The one that proudly declared the new Chrysler 200 was "imported from Detroit?"

It was meant as a defiant message to all who doubted the Motor City's viability: This city is not dead, and neither is this car company. 

The ad prompted instant reaction from around the world. And according to the Detroit Free-Press, the outpouring got Chrysler chief Olivier Francois thinking about how the company could harness all that buzz and good will for some lasting good.

The video features a variety of Detroit landmarks, personalities, and groups, from the Cass Technical High School marching band to boxer Cornelius (K9) Brundage.

The organizations that stand to benefit from the new song include Abayomi Community Development Corporation, the Yunion mentoring service and Robert S. Shumake Foundation. 

Click here to purchase the track (we did!).

Related Stories on TakePart

Get More

Takepart’s Most Popular

From The Web

Comments ()