It feels a lot better doing things for other people than doing things for yourself.
What if the whole world agreed to cease all fighting and violence for one day every year? That's the provocative idea that prompted Jeremy Gilley to start Peace One Day in 1999 and begin documenting his mission through film. What began as a small idea with very few followers quickly expanded, and in 2001 the UN recognized September 21 as an International Day of Peace. Actor Jude Law signed on to the campaign, and travelled with Gilley to Afghanistan to try to raise awareness of the day. They were so successful that the Taliban even agreed to abide by the one-day ceasefire. Peace One Day is especially important to humanitarian organizations, because lulls in fighting allow them to gain access to civilians without the looming threat of violence. By increasing awareness of the day, Peace One Day hopes to have a complete global truce by September 21, 2012. As Jude Law says, “It feels a lot better doing things for other people than doing things for yourself.”
TakePart travelled to the Skoll World Forum in Oxford, England, to pick the brains of the world's biggest thinkers. These Innovators in Action are changing the face of the future with bold new ideas and profound enthusiasm. Motivated by personal experience and fueled by the hope that things can get better, these innovators — each of them true social entrepreneurs — are improving our world, one brilliant business idea at a time.