Dodge Ram has clearly struck a chord with its Paul Harvey-narrated “Farmer” commercial, which aired during the Super Bowl last Sunday. Responses to the two-minute spot, which cut against the rubric of wit, sex appeal and quick-cuts that most game-day advertisements follow, ranged from snark and satire to impassioned defenses of the farmers pictured and the industry they work in.

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Pledge to Avoid Products Containing GMOs

Pledge to Avoid Products Containing GMOs

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The modern supermarket is full of tough reading material. We see labels of "organic," "natural," "farm-raised," "cage-free," "hormone-free" and "fair trade." But, there's one label we don't see as often as we should: one that reads "Made with Non-GMO Ingredients."

Whether or not your state will soon require GMO labeling on food products, you can do your part by voting with your wallet. Click the button below to pledge only to purchase and eat foods made without GMOs, and go to Non-GMO Project to find out how to tell the difference.

Creative Commons photo by rick, flickr

The modern supermarket is full of tough reading material. We see labels of "organic," "natural," "farm-raised," "cage-free," "hormone-free" and "fair trade." But, there's one label we don't see as often as we should: one that reads "Made with Non-GMO Ingredients."

There are debates happening all across the country over whether to require companies to label foods that are made with genetically-modified organisms. After all, recent studies have shown that GMOs cause tumors, organ damage, and premature death in lab rats.

Whether or not your state will soon require GMO labeling on food products, you can do your part by voting with your wallet. Click the button below to pledge only to purchase and eat foods made without GMOs, and go to Non-GMO Project to find out how to tell the difference.

Creative Commons photo by rick, flickr

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I pledge only to purchase food not made with the use of genetically-modified organisms. I will also encourage my elected representatives to support legislation requiring that foods containing GMOs be labeled.

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Issues of race, specifically as they relate to immigrant farm labor, are chief among criticisms of the ad, which predominately features the faces of white men. There’s a female farmer (and a farmer’s daughter) in the mix, and a few ambiguous visages that pass across the frame, but for an industry so dependent on immigrant farm labor, Ram’s representation is far, far too white.

Leave it to the Internet to right the wrongs of Madison Avenue.

Isaac Cubillos would like to introduce you to “Pablo Harvey.” He may speak in the same voice and utter the same words about God creating a farmer as his namesake, but he narrates a slideshow that’s more representative of an industry in which the number of Hispanic farm operators is on the rise, and, according to the most recent National Agricultural Workers Survey, 68 percent of workers were born in Mexico.

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Related stories on TakePart:

• Clip of the Day: ‘So God Made a Farmer’

• Can the Food Industry Kick Its Cheap Labor Habit?

• Child Labor: 1938 Law Keeps Kids in the Fields

Willy Blackmore is the food editor at TakePart. He has also written about food, art, and agriculture for such publications as TastingTable, Los Angeles Magazine, The Awl, GOOD, LA Weekly, The New Inquiry, and BlackBook. Email Willy | TakePart.com