Business has a critical role to play in bridging the divides between the haves and the have-nots.
For many Mexican families, a night at the movies is, simply, an unaffordable luxury. While an American family spends roughly one percent of its monthly budget on a movie outing, a Mexican family must spend about 20 percent of its expense allowance to see a film. “Without films, many people wouldn’t know what happened in history, wouldn’t understand the world,” says Ariel Zylbersztejn, founder of Cinepop. The company organizes free movie screenings in rural Mexico. “Every week we go to a different place,” says Zylbersztejn. To pay for the free screenings, Zylbersztejn has come up with an ingenious business model: selling sponsorship to corporate partners who promote their brands to new audiences. “You’re creating culture, community—much more than a movie. It’s the beginning of magic,” says Zylbersztejn.
TakePart travelled to the Skoll World Forum in Oxford, England, to pick the brains of the world’s biggest thinkers. These Innovators in Action are changing the face of the future with bold new ideas and profound enthusiasm. Motivated by personal experience and fueled by the hope that things can get better, these innovators—each of them true social entrepreneurs—are improving our world, one brilliant business idea at a time.