Watch Katy Perry Forecast the Devastating Effects of Climate Change
Every Katy Perry video is a chance for the "Teenage Dream" singer to try out a new persona: a high school nerd turned party girl, a betrayed lover who joins the army, or a plane crash survivor who learns to conquer the jungle. Her video appearance in a new campaign for UNICEF is no different, but this time her character has a real social mission: fighting climate change.
In what might be her most understated costume yet, a pantsuit-wearing Perry poses somewhat convincingly as a TV weather forecaster. The anchorperson takes viewers on a trip around the world to the countries most affected by climate change, but the outlook isn't good. "The forecast is conditions will worsen," Perry says, "and children are almost always first to suffer the sometimes deadly effects."
In Chennai, India, residents are attempting to recover from the worst flooding the city has seen in more than a century, leaving hundreds dead and thousands homeless. It's not the only region of the world to suffer extreme weather conditions, which have become more common in recent years. Dhaka, Bangladesh, was engulfed with floods that last year left nearly half a million people homeless, and in 2013, one of the strongest typhoons ever recorded claimed more than 6,000 lives in the Philippines.
Perry's video is part of a larger UNICEF campaign featuring celebrity ambassadors Orlando Bloom, Shakira, Ricky Martin, and Serbian tennis player Novak Djokovic. Dubbed "Fight Unfair," the effort seeks to inspire action against climate change by showing how the world's children are most threatened by its devastating effects.
More than half a billion children around the world live in areas prone to extreme flooding, and 150 million live in areas at risk of severe drought, according to UNICEF's latest research. Such conditions contribute to the spread of illnesses such as malaria that disproportionately affect children in developing nations. The campaign comes as world leaders convene in Paris to draft a document aimed at capping temperature rise and reducing carbon emissions to limit the effects of global warming.