Farm-vertising: Promoting Fast Food Through Agricultural Nostalgia

To beef up that small-town image, large corporations are using farmers as mascots.

Farm-vertising: Promoting Fast Food Through Agricultural Nostalgia 6 VIDEOS

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    Farm-vertising: Chipotle's 'Back to the Start'
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    Farm-vertising: Jones Dairy Farm
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    Farm-vertising: McDonald's Potato Supplier, Frank Martinez
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    Farm-vertising: USDA's 'Know Your Farmer, Know Your Food'
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    Farm-vertising: Wendy's Lettuce Journey
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    Farm-vertising: Whole Foods' 'Values Matter'
Jun 29, 2015·
Josh Scherer has written for Epicurious, Thrillist, and Los Angeles magazine. He is constantly covered in corn chip crumbs.

Thanks to food conglomerates wanting to put forth a pastoral, salt-of-the-earth image, the American farmer is more visible than ever. But do these marketing tactics provide tangible benefits for the farmers—or are they manipulating consumer nostalgia?