Farm-vertising: Chipotle's 'Back to the Start'

America's favorite burrito chain solidified itself as the vanguard of quick-serve agricultural ethics—with the help of this video.
Jun 25, 2015·
Josh Scherer has written for Epicurious, Thrillist, and Los Angeles magazine. He is constantly covered in corn chip crumbs.

Thanks to food conglomerates wanting to put forth a pastoral, salt-of-the-earth image, the American farmer is more visible than ever. But, do these marketing tactics provide tangible benefits for the farmers, or are they merely manipulating consumer nostalgia?