Why Don’t People Change Their Minds When New Data About Climate Comes In?
What we know depends in large measure on what “tribe” we belong to—whether it’s a social group, family, club, team, or school of thought. This clip from Merchants of Doubt explains how tribal affiliation often trumps scientific data when it comes to climate change.
Inspired by the acclaimed book by Naomi Oreskes and Erik Conway, Merchants of Doubt takes audiences on a satirical, illuminating ride into the heart of conjuring American spin. Filmmaker Robert Kenner lifts the curtain on a secretive group of highly charismatic, silver-tongued pundits for hire who present themselves in the media as scientific authorities—yet have the contrary aim of spreading maximum confusion about well-studied public threats ranging from toxic chemicals to pharmaceuticals to climate change.
Merchants of Doubt, which was produced by TakePart's parent company, Participant Media, rolls out in select cities on March 6 and nationwide on March 13. Get the latest updates at takepart.com/merchantsofdoubt.