Jimmy Kimmel Tricks Health Junkies Into Drinking Candy—and It’s Hilarious

The late-night talk-show host lampoons the high-priced organic juice trend.
Jan 28, 2015·
Josh Scherer has written for Epicurious, Thrillist, and Los Angeles magazine. He is constantly covered in corn chip crumbs.

If you’re at a farmers market this week and someone hands you a sample of “jüce,” don’t drink it—it’s just Jimmy Kimmel trolling you.

Instead of using organic, cold-pressed juice as advertised, Kimmel’s fictional beverage company uses Skittles, Tang, Fun Dip, and melted Creamsicles to create flavors such as Soul, Cure, Detox, and Rainbow.

When the would-be health fanatics try the jüce, they’re all unanimously overwhelmed by how natural it tastes. One man, who identifies himself as a juice connoisseur, drinks a Dixie cup full of Tang—aka Cure—and proclaims, “It’s not so sweet—it’s just like, you really just squeezed it out of the fruit.”

The juice industry, which was valued at $84 billion, has started prioritizing the small-batch, superfood, buzzword-heavy varieties. Starbucks started a line of high-pressure-pasteurized juices called Evolution Fresh, whose 15-ounce bottles retail from $2.99 to $5.99. Celebrated restaurateur Danny Meyer teamed up with Equinox Fitness to start Creative Juice; 14 ounces of it will cost you between $5.99 and $7.99.

How much does a bottle of Kimmel’s jüce cost? You can get 16 ounces of Skittles water for the low price of $19. But one of the taste testers thinks the hefty price tag is worth it.

“Well, your health is worth everything,” the woman says. Yes it is, but melted Creamsicles and Fun Dip smoothies aren’t.