'Nature Is Speaking': 'Flower'

A new series of videos narrated by Lupita Nyong’o, Julia Roberts, Penélope Cruz, and other actors is rebranding the environmental movement.
Dec 8, 2014·
TakePart Staff

Robert Redford, Kevin Spacey, Edward Norton, and other actors narrate a series of videos released by Conservation International designed to send a blunt message about humans’ impact on the planet: “Nature doesn’t need people. People need nature.”

Lupita Nyong’o lends her voice to the flower in this episode. Beauty and scent aside, Nyong’o explains that life begins with the food flowers create. From fruit, to potatoes, to corn, to rice, the majority of our food comes from these pretty plants. “People underestimate the power of a pretty little flower,” said Nyong’o against flourishing blooms.

Designed by advertising legend Lee Clow, who cocreated Apple’s seminal "1984" commercial, the Nature Is Speaking videos debuted Monday morning at the opening of the SXSW Eco conference. The initial six videos are gorgeous montages of oceans, forests, and deserts delivered alongside a message that isn’t so pretty.

The videos will be shown on Virgin America flights, Starwood Resorts will feature them on its hotel television network, and Pearl Jam will run the series at concerts, as will the Austin City Limits Music Festival. Nature Is Speaking also will be featured at the United Nations climate change conference in Lima, Peru, in December.