After a Goth Girl Gets Bullied, Her Dad Shows Support in a Surprising Way

An advertisement by a German company reminds us that home really is where the heart is.
Sep 11, 2014·
Culture and education editor Liz Dwyer has written about race, parenting, and social justice for several national publications. She was previously education editor at Good.

Given the pervasiveness of bullying in American schools, even popular kids may find themselves the subject of rude looks or verbal and physical abuse. But there’s no denying that being different puts a target on a child’s back. As this brilliant advertisement from German home improvement brand Hornbach shows, how family acknowledges that a child is being bullied and shows support can make all the difference.

The video shows a teenager decked out in black because she’s down with the Goth subculture. She endures stares and taunting in and out of school. When you see what her father does to show his support, you might be a little shocked—the way he shows that he cares is a little extreme—but it’s also heartwarming.

Too often, schools don’t take bullying seriously or think the solution is to have a one-off assembly where educators lecture kids. As a result, every day 160,000 K–12 children stay home from school because they’re so worried they’ll be bullied. For all those real-life Goth teens—and youths of color, low-income kids, and LGBT students—who face harassment, let’s hope that moms and dads get in touch with schools and demand action on the issue.