ISIS Uses Western Trends to Appeal to Recruits

ISIS' latest publicity stunt comes in the form of a hipster terrorist.
Aug 7, 2014·
Samantha Cowan is an associate editor for culture.
Sporting curly hair, black-framed glasses, and a full beard, Islam Yakan is being referred to as the "hipster jihadi."
In this attempt to cater to Western culture, Yakan posts images of decapitated heads along with himself riding a horse and wielding a machete.
Barratunde Thurston points out that this tactic works in our culture: It normalizes the extremist nature by framing it against a hipster kid we can relate to.
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