What’s Inside Burger King’s ‘Proud’ Whopper Will Surprise You

The rainbow-colored wrapper reveals something pretty wonderful.
Jul 3, 2014·
Kristina Bravo is Assistant Editor at TakePart.

When a giant corporation uses a social cause to sell its products, we always take it with a grain of salt (see Chili’s). But Burger King’s Proud Whopper, which the fast-food chain is making available through July 3 for Gay Pride Week in San Francisco, is so amazing that we might want to buy the burger.

As documented in this video during the S.F. Pride Parade on June 29, the limited-edition Whopper surprised those who opened its rainbow-colored wrapper. What did they find inside? A regular old Whopper and this message on the paper: “We are all the same inside.”

“We are always looking to engage our guests on a local level and be part of regionally relevant events,” Kelly Gomez, Burger King’s director of West Coast field marketing, said in a press release. “With one of our restaurants on the Pride Parade route, it was a natural fit to be involved and celebrate by giving something back to the community.”

Proceeds from the burger’s sales will go to the Burger King McLamore Foundation, which will help LGBT high school seniors who will graduate next spring go to college. Although only one Burger King location carries the Pride Whopper, the company hopes that by teaming up with Facebook and YouTube the campaign will trigger a larger impact online.

There were, of course, naysayers, as we see in the video. But reactions from many customers, some of whom are members of the LGBT community, are delightful to see. “A burger has never made me cry before,” a young woman says. “It makes me feel supported, and it makes me feel proud.”