Comment from the contributor:

From CNN: An irreverent website is changing the way people help and interact with the homeless -- but not everyone's happy about it. 

“ "We knew that the same campaign with a sincere appeal and a Web site like helpthehomeless.com would be ignored," he said. "We knew that if we insulted people's sensitivity or appealed to their humor ­ on a subject as sensitive as this we would get their attention." ”