Fish is a challenge for even the most ethical eater since questions regarding the sustainability and health of seafood arise almost daily. Eat lots of fish! Fish contains mercury! Eat wild salmon! Lots of salmon labeled wild isn’t! Amid studies showing rampant mislabeling, a place like Monterey Fish Market feels like a godsend. Fish are clearly labeled, and, since the market buys them directly from fishermen with whom they have long-standing relationships, a certain level of transparency is possible. The market’s commitment to hiring people with a culinary background also means that customers get a lot of help and advice, if needed, along with their supremely fresh fish purchase. At Monterey Fish Market, not only can you get the environmental information you may want, but if your halibut tends to get a bit dry or you’ve never worked with fresh sardines before, you’ll leave with plenty of ideas on how to make the most of your seafood.