Decades after Wendy’s launched its “Where’s the Beef?” campaign, that question has finally been answered: The beef is everywhere. We produce so much beef in this country, it’s coming out of our ears.
That’s why NYU graduate art student Sarah Hallacher decided to highlight the cattle-farming industry in a strange but utterly cool series of beef sculptures (seen above), which depict how much of the food we’re manufacturing, shipping and devouring.
While the cuts in the photo look good enough to eat, they’re actually made of painted clay, each molded into the shape of one of the four largest beef producing states—Iowa, Kansas, Nebraska and Texas. All are wrapped to look supermarket-ready. None of it’s real, except for the information on each label, which details the staggering amount each state produces and how much of it gets shipped out.
Named Beef Stakes, Hallacher’s project is completely original, which makes it awesome.
While the artist herself isn’t in fact a vegetarian, she is a conflicted meat-enthusiast, a stance she explains on her website: “I created Beef Stakes as a creative way to investigate some of the data surrounding U.S. beef production & consumption; a topic that both fascinates and terrifies me.”
Photo: Sarah K. Hallacher/Beef Takes