Of the many entities responsible for childhood obesity in the United States, fast-food marketing execs may be the most insidious of all. Their M.O.? Targeting a vulnerable group. According to a new study, fast-food chains are 60 percent more likely to advertise to children in predominantly black communities than to those in predominantly white communities. Strategies include displaying toys in play areas and using cartoon characters, celebrities, and athletes to promote sugary and fatty meals. According to the Children’s Defense Fund, one in five African American children ages two to 19 is obese, compared with one in seven white children.
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