Digitally altered advertisements and fashion spreads give us cues about what we should want to look like according to today’s standards of beauty. But left to our own devices, does the average person want to change his or her features to fit such a narrow definition of attractiveness?
With his latest project, “Original Ideal,” photographer Scott Chasserot decided to find out. He took photographs of people and tweaked them with Photoshop, making as many as 50 modifications of each image. To tell which altered version the subjects preferred, Chasserot hooked them up to Emotiv EEG brain scanners. By measuring brainwaves, Chasserot was able to determine which Photoshopped image each subject responded to most positively. Click through to see the original photographs and the ideal selves that the subjects preferred, and to learn more about Chasserot’s methodology.