In its determination to rule the world of agriculture, biotech giant Monsanto has earned a reputation for what many characterize as its unconscionable business practices.
Already, nations, including Austria, France and Germany, have joined a lengthening list of countries that have banned the GMO giant from their fields.
But that ire seems to have reached a fever pitch. Today, protests against the company were scheduled in 250 cities worldwide. But by the end of the day, 436 cities ended up participating as part of a movement started by the activist group March Against Monsanto.
All in all, crowds gathered in 52 countries, from small towns to bustling urban areas. Mother of two, Tami Canal, reportedly started it all just a few months ago, when she set up a Facebook page hoping to create a one-day protest in her hometown. That page went viral and it quickly progressed into a worldwide event.
As far as it reached, the cross-continental protest maintained its unification online, with live feeds and social media exchanges publishing at a furious pace.
A grassroots, worldwide event that demonstrates this level of organization couldn't have been possible in years past, proving that social media technology is more than an avenue to post pictures of your lunch—it can be a lightning rod for unifying social change.
While Monsanto maintains its claims that its seeds pose no risk environmentally or otherwise, it seems that communities across the world have drawn their own conclusions.
This is what the March Against Monsanto looked like as different cultures joined in spreading its message.
Photo: March Against Monsanto/Facebook