Long ago, in a decade far, far away, the public service announcement went over to the dark side.
The ho-hum PSAs of the 1950s and 1960s, which had all the blunt-force trauma of a slap on the wrist, gave way to the shock and awe fear campaigns of the 1970s. If you keep doing (insert bad deed here), you will die (insert inflammatory adverb here)!
Public service announcement trauma has only worsened since—so much so that the "s" in PSA should really stand for scare.
And something even more sinister has been going on.
On this Halloweek 2011, did you know that many of the scariest and most disturbing PSAs of all time are actually embedded with secret, hidden messages? After a months-long, black ops-like investigation, TakePart has cracked the code. Lucky for you.