Much like Banksy, the real identity of Canadian street artist ‘July i’ isn’t known. But whomever he or she may be, the work produced consistently carries a social message without a hint of finger-wagging sanctimony. Easy to get, and at times amusing, July i’s work playfully points out how outrageous some accepted facts of modern life actually are—like waste, pollution and extreme consumerism. These are short colorful reminders that when we take our circumstances too seriously, we forget that it’s within our control to question and change them.
Photo: July i/Facebook