Luxury-label fashions are synonymous with opulence and grandeur. But away from the clamor of the Paris runway, the fashion industry is notorious for being an environmental buzzkill—polluting waterways, promoting deforestation and supplying tons of landfill waste.
That’s why Greenpeace Italy has “thrown down the gauntlet” by challenging 15 French and Italian brands with a “Fashion Duel.” The organization looked at whether or not these brands are responsibly sourcing leather and paper packing; two commodities identified as drivers of deforestation. The survey also included criteria on the use of hazardous chemicals, an ongoing problem in textile manufacturing.
“Large companies have the power and reach to change policies that will create real change on the ground,” says Chiara Campione, the Forests Campaign Coordinator at Greenpeace Italy. “Fashion brands are beginning to realize that they have to provide both value, quality, style and function—but also ‘values’: producing fashion responsibly.”
Out of the 15 brands Greenpeace observed, some were happy to reveal their supply chains and practices, confirming their commitment to corporate responsibility.
But others weren’t so forthcoming, refusing even a modest level of transparency while evading any commitment to environmental sustainability. That makes them Greenpeace’s least environmentally friendly high-fashion labels.
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