Even the healthiest eaters have their guilty pleasures—the sugary, fatty, salty foods we reach for from time to time. Many of these items are time-tested brands that we grew up with, and despite knowing better, we give ourselves a pass to indulge because, well, they taste amazing.
Rejoice, real food enthusiasts, because an array of start-up companies have cloned our favorite junk foods—except they’ve made them less junky. Don’t believe it? Check out these five brand swaps you can make today. You won’t even miss your next late-night snack or on-the-fly indulgence.