Have you ever skipped going to the beach or the pool because you felt like you weren’t as slim as a Victoria’s Secret model? Thanks to unrealistic expectations of what a perfect body should look like, plenty of women feel less than confident about their appearance—and the media knows it. At this time of year, the covers of magazines geared to women tend to feature a slew of tips and tricks for shedding flab, all so you can look hot by summer. Now a new advertising campaign from online retailer ModCloth is out to prove that our bodies are always swimsuit-ready.
The women in the ModCloth campaign aren’t leggy catwalk stars or up-and-coming plus-size models. Instead, the images feature the company’s cofounder and some of its employees—and none of them have been smoothed or slimmed with Photoshop. That’s because in 2014, ModCloth became the first retailer to sign on to the Truth in Advertising pledge, which asks companies to avoid digitally altering images.
Click through to see how stunning and confident these ladies look.