Women across the globe are telling the fashion industry to drop its “plus-size” description of models—who are closer to the size and shape of the average women—through a new social media campaign dubbed #droptheplus. Kicked off by models Ajay Rochester and Stefania Ferrario, #droptheplus is intended to shine a light on the demeaning and ridiculous practice of distinguishing between standard models and “plus size.”
By describing clothes and women as “regular” versus “plus,” the industry is implying that women who aren’t a size two are “irregular” or “not the norm,” Rochester explained on instagram.
“There is no reason to have ‘plus sizes’ and ‘regular sizes,’ ” she wrote. “We are all women.”
“Plus-size” models are a lot closer in size to the average American woman—and fashion is finally paying attention to the fact that “plus-size” women’s clothing generated more than $16 billion in sales in 2013, according to Forbes.
“What kind of message are we sending out to young impressionable girls? That models over a size [US] 4 are somehow not normal, and only size 0–2 models are?” Ferrario told The Fashion Post.
There have been some bright spots, with brands such as Eloquii providing covetable, high-fashion clothing options in all shapes and sizes. With the help of models like these, a fashion coup may be coming.