Reading Is Fundamental (RIF), the nation’s largest children’s literacy nonprofit, inspires all children to be lifelong readers through the power of choice. RIF provides new books for children to choose and make their own. Since its founding, RIF has provided more than 366 million books and countless hours of reading motivation to children most in need. Yet so many children still do not have books of their own—61% of low-income families with children in the U.S. have no books at home.

Through a network of more than 400,000 volunteers, RIF programs reach children in every state in a variety of settings including schools, community centers, homeless shelters, and hospitals. Access to books ignites children’s hunger for knowledge and a passion for learning. Research shows that children who have more access to books not only perform better academically, but also become productive individuals whose contributions help create strong communities.

Your vote for RIF is a vote for a child’s future. It will help ensure that despite the odds, all children have the chance to experience the joy of reading and even more children have books to call their own. By providing children this opportunity, we are preparing them for a better life. Reading is indeed fundamental. Vote for RIF!

• RIF in Your Community
• RIF’s Award-Winning Sites for Kids