Macy's BELIEVE Campaign

Last year Danny wrote about Macy’s BELIEVE campaign which supports the Make-A-Wish Foundation. The campaign was inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial from 1897 and includes letter-writing “Believe Stations” in Macy’s stores across the country. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation, up to $1 million.

And this year Macy's is adding something more to the campaign with its National Believe Day which will take place on Friday, December 11th when Macy’s will recognize and reward acts of kindness and generosity from coast to coast. Also that day, CBS will premiere a new original animated special called, “Yes, Virginia.” on Friday, December 11, at 8 p.m. ET. Here's a sneak peek:
So cute!

Also, Macy's is hosting the BELIEVE contest where you can upload a video or share a story on their site that explains why you believe in the magic of the season. The two entries that receive the most votes will win a VIP trip to the 2010 Macy's Thanksgiving Day Parade. The deadline to enter is midnight ET December 3, 2009 so enter now.