FDA Cracks Down On Misleading "Smart Choices" Food Labels
mikelicht's Flickr photostream/Creative Commons
The FDA has announced plans to investigate the "Smart Choices" initiative, an industry-led nutrition labeling program, arguing that the labels may mislead the public by implying that sugary foods are healthy.
I'm amazed that the "Smart Choices" label has gotten this far, considering it was trying to suggest that Froot Loops are somehow nutritious, and happy that the FDA is taking decisive action to curtail the manipulative marketing scheme. However, given that Kraft has announced that they are phasing out the label, and General Mills, Kellogg and Unilever plan to follow suite, I have a feeling the label will not be around for much longer regardless of what the FDA does.
Navigating the supermarket to find healthy food and deciphering additive-laden labels is already challenging enough without deceptive packaging. A great way to steer clear of unhealthy ingredients is to stay to the outer perimeter of the supermarket, where you'll find fresh produce and more whole foods. Better yet, take some advice from Diane Hatz, founder of Sustainable Table, and learn how you can eat more local and sustainable foods that truly are smart choices.
- Categories: Environment,Business & Trade,Education
Well its nice that the FDA LOOKS like its taking action but in reality they are all the same people. In my opinion I think this is just a press release to make the FDA look good and make people feel comfortable so they can continue to screw us.
You should also do research about, how much MSG do they add to the food. MSG causes obesity, increase craving for food. Look at the website: www.msgtruth.org created by person, who worked for food industry. Contact to her, she will give you valuable advices. Thanks to her, I am reading all labels now.