Taking the Crunch Out of False Food Marketing
In news that seems crazy, but I think illustrates a major problem with our food industry, a women in California actually filed a complaint centered on the idea that the "crunch berries" in Cap'n Crunch cereal were not actual berries. The complaint claimed that "consumers were misled not only by the use of the word 'berries' in the name, but also by the front of the box, which features the product's namesake, Cap'n Crunch, aggressively 'thrusting a spoonful of 'Crunchberries' at the prospective buyer.'"
The complaint was dismissed, which makes sense, it was a ridiculous claim. It does however bring into question the way processed food is marketed. While I don't think the folks at Cap'n Crunch were trying to fool anybody into believing their cereal had real berries, there are a lot of food companies out there trying their best to convince the buying public that what they are selling is something connected to our concept of natural food from the farm.
The reality is that most processed food and even some food that appears to be real (vegetables that are out of season or meat that is the result of factory farming) is nothing like the pictures we have in our head of a nice farmer man working on his field behind his white picket fenched in house.
And while one woman's idea that she was actually eating berries in her Cap'n Crunch may seem crazy, most people's belief that they are eating real honest food is actually even more crazy.
To learn more about where food actually comes from, be sure to see Food, Inc when it opens in your area. The trailer is below:
httpv://www.youtube.com/watch?v=c2sgaO44_1c Take Action Learn more about the food industry with Food, Inc
- Categories: Government & Politics,Business & Trade
I came to the U.S. 4 years ago with my husband and two young children.When my kids joined the school I realized that the schools have a lunch programme .Since it was the first time that my kids would be eating out on a regular basis I wanted to check out the food so I had the food at the school cafe and my maternal instinct said that what is being served is certainly not food and I decided to pack lunch for them everyday.I would also like to say I was surprised at the amount of pre packaged and frozen food that is found in the aisles of the grocery store.During the 4 years that I have been here I think the average consumer makes food choices based on time and convenience rather than nutrition.Thankfully I decided not to change the way I stock the pantry for my family 4 years back.My instincts were right and they are being proved true by news coverage,books and movie like Food inc.
Wow, definitely going to see that. Thanks for the trailer.
Michael Pollan changed the way I look at food and how I eat; I'm much more aware of what/how I'm eating, and I'm more involved in my food decisions - it may sound funny to phrase it like that but eating definitely becomes a habit you fall into, where you don't realize what you're putting into your body or how it's affecting you. I'm excited to see this movie.