And Eyes Wide Open Means...
Eyes Wide Open is about getting to the heart of the story, filtering facts from fluff, posting the good stuff, and giving privacy a second thought. It is Pivot’s digital and media literacy campaign, and it will provide information and tools for using media effectively.
To kick off the campaign, we surveyed over 800 Gen-Yers to get their thoughts on news, media and privacy.
How does Pivot live it?
Pivot TV is a new network where what you watch does make a difference. Pivot is the sister company of TakePart. Like our parent company, Participant Media, its aim is to entertain as well as change the world for the better. In doing so, Pivot wants to be transparent about the type of content and messages it airs, so they have made a consumer-facing Responsible Advertising Policy.