The 2012 Westminster Kennel Club Dog Show has come and gone.
If you caught the two-day pooch-a-palooza on television, you glimpsed the prestigious pageantry, where purebred dandies in well coiffed, tailor-made hair suits pranced around the green carpeting of Madison Square Garden.
Had Pedigree been allowed to run its pro-adoption commercials, how many empathic viewers would have picked up the phone and inquired about bringing a shelter dog home to join them on that empty couch?
What you didn’t see were Pedigree commercials featuring emaciated shelter dogs staring at you with their adopt-me-please puppy dog eyes—with a faint underscore of melancholy music running throughout.
The show canned the ads, which encourage shelter dog adoptions, because they were considered “too depressing” for the Westminster TV audience. In doing so they let go of their main sponsor for the past 24 years, Pedigree, which was replaced by Purina. Purina ran ads featuring healthy-looking, smiling, athletic dogs.
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