Ashton Kutcher and Demi Moore look into each other's eyes as they announce the launch of their 'Real Men' campaign at the Clinton Global Initiative. (Photo: Chip East/Reuters)
Ashton Kutcher and Demi More are hoping that a series of humorous videos starring some of Hollywood's biggest stars will help combat child sex slavery.
The Demi and Ashton Foundation, or DNA, has launched a series of 'Real Men Don't Buy Girls' videos to educate the public on the prevalance of forced childhood prostitition.
Eva Longoria, Gerard Butler, Jessica Biel, and Justin Timberlake are just a few of the celebrities who appear in the videos, which were released on Monday.
The global sex slavery market generates $32 billion in profits per year.
According to the group's website, the "sex slavery industry has become an increasingly important revenue source for organized crime because each young girl can earn between $150,000 and $200,000 each year for her pimp."
In the United States alone, the US Department of Justice estimates that at least 100,000 children are involved in forced prostitution.
A 'Dateline' feature on sex trafficking in Cambodia first peaked Kutcher's interest on the subject, reports The Huffington Post.
"I was watching six and seven-year-old girls being raped for profit," said Kutcher. "I said to myself: I don't want to live in a world where these things are happening and I'm not doing anything about them."
The actor said that goal of the videos was to kick-start a national conversation.
"At the end of the day anyone and everyone can be involved in this campaign," said Kutcher, to Huffington Post. "The minute you like our Facebook page, you're already one step closer to this three-step-process, you've made an advocacy video that you can share. One minute of your time might be all a girl needs to save her from sex trafficking."