The British government recently launched a new tv ad featuring a father reading his daughter an ominous and frightening tale of what the future will look like if we fail to act on climate change, but some critics are concerned that scare tactics such as this could backfire.  Personally, I don’t think the “Bedtime Stories” campaign is particularly disturbing or will really upset any kids, after all most kids are already acutely aware of the devastating threat that climate change poses and I think a lot of parents could use a little shaking up to see that they are responsible for helping to protect the planet for for future generations.

Watch the commercial and see what you think:

I think a measured use of scare tactics is appropriate to show people the urgency of the situation and help motivate them, as long as the “doom and gloom” is counterbalanced with information on how people can take positive action to combat climate change.  Thankfully the Act On CO2 climate initiative, which created “Bedtime Stories” offers plenty of ways people can get involved reduce their carbon footprint.  Use the “Act” link below to find out what you can do.  And let us know in the comment section what you think about the ads.