The Purpose Prize proves it’s never too late to take part. Dedicated to supporting those who “are taking matters into their own hands and fashioning a new vision of the second half of life” The Purpose Prize is an initiative of Civic Ventures, a think tank addressing the subjects of boomers. The Purpose Prize just announced its 2009 winners which are people who “unwilling to stuff envelopes or go off quietly to the sidelines, thousands of innovators in their 50s, 60s, 70s and beyond are combining their creativity and experience to address big social problems.”

Five winners won $100,000 and five runner-ups won $50,000. Each winner shares their story through viedos on The Purpose Prize Youtube page. Here’s one from James Smallwood of The Choice is Yours Inc.

You can nominate somone for a 2010 prize by clicking here.