On Friday, the #BeatCancer campaign waged war on cancer with a social media effort set to beat the Guinness World Record for the most social mentions in 24 hours–and succeeded in doing so.

According to Mashable.com, the campaign garnered “209,771 mentions in a single day,” achieving “an estimated 100 million overall impressions of the #BeatCancer message.”

On top of successfully spreading the word, the campaign also raised $70,000 from financial sponsors, who committed to donating one cent for every blog post, facebook status update, or tweet containing the #beatcancer hashtag.  The money raised will go to Spirit Jump, Bright Pink, SU2C, and Alex’s Lemonade.

The campaign is over, but you can still get involved.  Check out TakePart’s coverage on Breast Cancer Awareness Month this month, and donate to the Beat Cancer cause here.