This week employees from entertainment companies will join forces to participate in a week of volunteer activities scheduled in Los Angeles starting tomorrow Tuesday, October 20 as part of a new industry-wide volunteer initiative, iParticipate, led by the Entertainment Industry Foundation (EIF).

iParticipate is a ground-breaking, multi-year campaign designed to motivate millions of Americans to volunteer regularly. All week ABC, CBS, FOX, NBC and other broadcast networks will spotlight service on more than 90 shows through scripted programming, segments and PSAs. And to coincide with the week of programming, many employees working at entertainment industry companies will volunteer for projects throughout Los Angeles. Check out the promo video:

Visit the IParticipate site to learn more about the project and to find volunteer opportunities near you.