While the French are considering a law that would call advertisements of digitally-Botoxed models what they are—Photoshopped—Ralph Lauren is taking legal action against Boing Boing for calling attention to it.

Blogger Xeni Jardin razzed the clothing company last month for an editing hackjob that left the model with Barbie-esque proportions, posting the ad with a new caption: “Dude, her head’s bigger than her pelvis.”

But rather than lick its wounds, Ralph Lauren sent a cease-and-desist for infringement. Boing Boing won’t remove the ad in question, but it did promise to “offer nourishing soup and sandwiches” to the company’s coltish employees.

Cory Doctorow calls this a case of “classic fair use: a reproduction for purposes such as criticism, comment, news reporting” and the like, goading Ralph Lauren to “sue and be damned.”

“Copyright law doesn’t give you the right to threaten your critics for pointing out the problems with your offerings,” Doctorow says.

Which makes you wonder: Did Ralph Lauren see a proportion problem or was it using Bratz dolls as a new marketing muse?