To celebrate the 15th anniversary of Fashion Targets Breast Cancer, the Council of Fashion Designers of America teamed up with QVC to launch QVC Designer Charms for Charity. As described on their site, Fashion Targets Breast Cancer (FTBC) is the “worldwide fashion community’s singular and most successful response to breast cancer.” FTBC began in 1994 and is a widely recognized effort that raises public awareness and funds to support breast cancer research, education, screening and patient care. Inspired by Ralph Lauren in memory of his late friend Nina Hyde, The Washington Post columnist who died of breast cancer, the campaign became an ongoing initiative of the CFDA Foundations - the philanthropic division of the Council of Fashion Designers of America.
America’s Next Top Model judge and fashion photographer Nigel Barker shot for model Veronica Webb this gorgeous campaign pic. (Photo taken from nigelbarker.tv.). The charms cost $20 to $100 and 100 percent of net proceeds will go to FTBC. The program launched at QVC.com on Sept. 1 and depending on the supply, they will be available at the QVC site until the end of September.
CATEGORIES: Culture, Global Health
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