Save the Waves just released a new PSA directed by Brian Knappenberger at Luminant Media (who also directed our TakePart Congo conflict mineral mining video) for its World Surfing Reserves program which, according to the Web site, “aims to proactively designate and help preserve outstanding waves, surf zones and their surrounding environments around the world. [...] by recognizing the positive environmental, social, cultural and economic benefits of waves.”

The preservation of our coastlines is something we should all get behind. Take a minute to watch! And subscribe to the Save the Waves YouTube channel here for a ton of great content all about big blue.