I am so excited that Mad Men Season 3 begins this Sunday!

I also love video as a form of critique - I think it is an awesome way to use technology and creativity to change how we view and look at media, film and TV. And being that all of those things play such a large role in our lives these days it is really important that we take the time to think about how they work.

With that I give you a video essay about how Mad Men uses cinematography in really great ways: