The World Wildlife Fund is teaming up with crowdsource platform Idea Bounty to ask creative thinkers around the globe for input on a new marketing campaign to make sustainable living cool.

The campaign, dubbed “Coolant Green,” calls on creatives to make sustainable living appealing to the masses. The ultimate goal is to find practical, everyday solutions that can be easily adopted by everyone, encouraging individuals and entire communities to make their lifestyles a bit greener.

Here’s how it works: Idea Bounty users can learn about WWF’s new campaign online and pitch their ideas alongside thousands of creative thinkers worldwide. The idea best representing WWF’s vision will be featured on the organization’s website, and the creative thinker will receive $1,500 for their efforts.

Idea Bounty’s new marketing paradigm attempts to provide cost-effective advertising solutions for clients–both for-profit and non-profit–while creating avenues for creative thinkers to have their ideas heard. After registering with Idea Bounty (for free!), users can read briefs from WWF and Idea Bounty’s other partners, including BMW, Levi’s and Red Bull, and start submitting their ideas for cash and recognition. Visit Idea Bounty for details.