True story: when I was in the third grade spelling bee I got the word “cocoa” to spell.  I proudly stood up at the microphone and looked at judges and said “C O C O” and sat down.  As it turns out the only place (or the only one I remembered) I had seen the word cocoa spelled was in commercials for Chanel No. 5.

It is with that memory and a profound love of clothing that I give you the trailer below.  There are no subtitles but you really don’t need them.  And in a way the beauty of Coco Chanel is mirrored in the  beauty of listening to the French language.

Also, how awesome is it that there is a dramatic movie about making fashion!

The answer is so cool.

My only worry is Audrey Tatou.  I kind of wish a less famous actress was in the role - although she will bring celebrity to the character, which could work in the film’s favor.