It seems that even though Pixar is wildly successful some are worried that they are losing their commercial appeal and becoming too “arty.” The New York Times is writing that some investors and Wall St. in general are concerned that Pixar’s latest film, Up, isn’t going to appeal to very many people:
Richard Greenfield of Pali Research downgraded Disney shares to sell last month, citing a poor outlook for “Up” as a reason. “We doubt younger boys will be that excited by the main character,” he wrote, adding a complaint about the lack of a female lead.
This is somewhat infuriating to read - but thankfully Pixar released a statement proving that they actually are awesome:
We seek to make great films first. If a great film gives birth to a franchise, we are the first company to leverage such success. A check-the-boxes approach to creativity is more likely to result in blandness and failure.
Right on Pixar! It is somewhat disheartening that movies that make 200+ million dollars and are critically successful are seen as “less commercial” Granted earlier Pixar movies may have made 400+ but still - there is something to said about challenging viewers and giving them content that is not only entertaining but also worthwhile. Wall-E couldn’t have been more timely and will likely be a film that people watch for generations to come - and that is definitely not true of a lot of the more commercial films out there today.
In the spirit of Wall-E and future awesome Pixar movies, takepart to learn more about freeganism, a group of folks, that much like Wall-E, get what they need from what people have thrown out. Also go below the jump for a trailer for Up!
CATEGORIES: Culture, Ethics
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