Supposedly, Kellogg’s “brand reputation” is down after canning Phelps over the pot incident, slipping from #9 to #83 in a list of 5,600 companies. However the above “reputation index” chart from Vanno, a brand index company that doesn’t look all that professional, so who knows what’s up. I do know that this apology Mazda forced Phelps to make to his Chinese fans is just so lame and force. Really can we let this kid off the hook already?