Seeking to find long-term solutions to the global climate crisis, The Financial Times has launched the Climate Change Challenge.  The contest, co-sponsored by Hewlett Packard and Forum for the Future, offers a $75,000 prize to the most innovative business idea that will help reduce carbon emissions and offer sustainable strategies for the future.  I’ve always believed that financial incentive will be the true motivator for industries to improve their ecological impact, and projects like these will help spur businesses into action.  Industry leaders need to step up to the plate and reduce their carbon-footprint drastically, because it will require large-scale priority shifts to improve our climate outlook.  While individual efforts to combat climate change are important, there are only so many compact-fluorescent bulbs I can install.

Got a bright idea for the Climate Change Challenge? takepart by entering the contest or learn more about what you can do to help solve the climate crisis.